School of Management Sciences Varanasi PGDM Admission 2013

School of Management Sciences Varanasi PGDM Admission 2013

School of Management Sciences, Varanasi, An A++ rated, AICTE Approved business school invites applications from eligible candidates for admission into two year full-time Post Graduate programmes  in Management, offered in the upcoming academic session 2013-15.

SMS, Varanasi offers the following 2 year full time Post Graduate Programmes in Management

1.PGDM (Post Graduate Diploma in Management) 

Objective of PGDM Program:

To prepare dynamic managers equipped with understanding of management education towards the cross-cultural dimensions of business and skills for handling business not only in the country but also across the borders.

Specialization

PGDM course offers specialization in Marketing, HRM & Finance.

Eligibility

3-Year Bachelor’s degree or equivalent in any discipline, with minimum 50% aggregate marks(or 45% in case of SC/ST/OBC Category) recognized by Association of Indian Universities (AIU) will be suitable eligibility for a prospective student for admission in PGDM Courses.

Candidates appearing in their final examination of the Bachelor's Degree may also apply for admission; such candidates will have to provide their passing out mark sheets, at the time of final selection.

Admission Process

Admission process starts with filling up the admission form, offered by SMS Varanasi. Admissions are provided on the basis of merit among applicants. This merit is judged on the basis of percentile in CAT/MAT/XAT/ATMA/CMAT and followed by group discussion and personal interview.

CAT/MAT/XAT/ATMA/CMAT Applicants need to fill SMS Registration form, which can be obtained from SMS campus / city office on payment of Rs. 1000(Cash) or by sending a DD of Rs. 1050 as a registration fee in favour of "School of Management Sciences" payable at Varanasi.

SMS Registration Forms may also be downloaded from our website www.smsvaranasi.com and be sent duly filled along with a DD of Rs. 1000 as a registration fee in favour of "School of Management Sciences" payable at Varanasi.

Sponsored Candidates

A few seats are reserved under sponsored category. Such candidates need not to appear in any test such as CAT/MAT/XAT/ATMA/CMAT. Selection is made on the basis of GD and Interview only. Registration form may be obtained by sending a DD of Rs. 1200/- as a registration fee in favor of "School of Management Sciences" payable at Varanasi.

2. MBA (Master of Business Administration) Affiliated to GBTU, Lucknow *(Approval awaited)
Objective of MBA Program:

To prepare dynamic managers equipped with leadership, critical thinking and ability to innovate.

Eligibility for Admission

Eligibility for this MBA Course is Graduate Degree in any discipline, with minimum 50% aggregate marks (or 45% in case of SC/ST/OBC Category) from a recognized Indian University or equivalent. Candidates appearing in final examination may also apply.

Specialization

MBA course offers specialization in Marketing, HRM, Finance, Information Technology, International Business and Open Specialization.

How to Apply

Students desirous of taking admission in MBA programme will have to appear in UPSEE examination conducted by Gautam Buddh Technical University (GBTU) and should come through counseling. For 15% management quota seats, direct admissions are taken on the basis of marks obtained in graduation and CAT/MAT/XAT/CMAT percentile.

Fee Structure

The following is the fee structure inclusive of Tuition and other Fees for the above mentioned PGDM and  MBA Course run by school of management Sciences.

Programme	Tution Fee (Per Semester)
PGDM	Rs. 95,000.00
MBA	Rs. 45,000.00

In case you have a query, feel free to contact us.
Email-id:admission@smsvaranasi.com
Phone: +91-542-2271771,72                 Mobile:+91-9628700005

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IIM Ahmedabad Fellowship in Management Ahmedabad 2013

Indian Institute of Management (IIM), Ahmedabad

IIM Vastrapur, Ahemdabad-380015, Website www.iimahd.ernet.in

Admission Notice-2013

FPM Admission-2013

Fellow Programme in Management (FPM)-2013

Candidates can apply to the following areas of specialization:

Agriculture, Business Policy, Economics, Finance & Accounting, Information Systems, Innovation and Management in Education, Marketing, Organisational Behaviour, Personnel and Industrial Relations, Production and Quantitative Methods and Public Systems

Eligibility

A Master's Degree in any discipline, with at least 55 percent marks, with the Bachelor's degree/equivalent qualification with atleast 50 percent marks obtained after a minimum of three years of education after completing higher secondary schooling (10+2) or equivalent OR

Five year/four year Integrated Masters Degree programme in any discipline, with atleast 55 percent marks, obtained after completing higher secondary schooling (10+2) or equivalent. OR
A professional qualification like CA, ICWA, CS, with at least 55 percent marks. OR

A 4-year/8-semester Bachelor's degree with at least 60 percent marks or equivalent grade point average
Condition:

The Master's degree or equivalent qualification/Bachelor's degree or equivalent qualification should be from any of the Universities incorporated by an act of the central or state legislature in India or other educational institutions established by an act of Parliament or declared to be deemed as a University under section 3 of UGC Act, 1956; or recognized by the Ministry of HRD, Government of India.

The Bachelor's Degree or equivalent qualification obtained by the candidate must entail a minimum of three years of education after completing higher secondary schooling (10+2) or equivalent.

Candidates who are in the final year of their Master's/Bachelor's Programmes that would make them eligible, can also apply.

Such candidates, if selected, will be allowed to join the programme provisionally only if they submit a certificate latest by June 30, 2014 from the Principal/Head of the Department/Registrar or Director of the university/institute (issued on or before June 30, 2014) stating that they have appeared for the examinations (including practical examinations) in all the subjects required for obtaining the master's/bachelor's degree/equivalent qualification.

Their admission will be confirmed only when they submit the mark sheet and a certificate of having passed the master's/bachelor's degree/equivalent qualification referred to in the certificate issued by Principal/Registrar of their college/institute.

The deadline for submission of mark sheet and the certificate is December 31, 2014.

Please note that those candidates who have applied on the basis of their master's degree will have to meet the 55% marks stipulation, and those who have applied on the basis of their bachelor's degree will have to meet the 60% marks stipulation.

Non-fulfillment of these conditions will automatically result in the cancellation of the provisional admission.

Selection Process

Candidates applying to the Fellow Programme in Management except PGP Alumni from all IIMs and alumni of the One year Post-Graduate Programme for Executives (PGPX) of IIMA or similar programmes of other IIMs and one year Post-Graduate Programme in Public Management and Policy (PGP-PMP) of IIMA or similar programme of other IIMs who have undergone more than 15 years (10+2+3 years) of education prior to joining these programmes, are required to take the Common Admission Test (CAT) or a standard test in lieu of CAT.

For NRIs and Foreign students this standard test is the Graduate Management Aptitude Test (GMAT).

How to Apply

Application Form and Brochure will be available online.

Candidates can fill-up the application form online and an application fee of Rs. 500/- can be paid through IIMA gate way.

The last date for filling the application will be January 30, 2014

A candidate is eligible to apply for a maximum of three Areas. A candidate is required to take only one bank draft regardless of the number of areas that (s)he chooses to apply to.

Also please refer to the IIMA's advertisement for FPM that will appear in leading newspapers during August/September 2013.

Important Dates:

Availability of FPM Application Forms: from September, 2013

Last date for submitting the completed Application Forms: January 30, 2014

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International School of Information Management Mysore PG Admission 2013

International School of Information Management (ISIM), Mysore

University of Mysore, Manasagangotri, Mysore – 570006

Admission Notice 2013

M.Tech, PG Diploma Admissions 2013-2014

International School of Information Management (ISIM), Mysore has invited application for admission to following courses for the Academic Year 2013-14, commencing on September 25, 2013

Courses Offered:

M.Tech in Information Systems and Management

PG Diploma in Information Systems

Eligibility:

BE Graduates/ Master Degree Holders (any discipline)/ Students with minimum of 4 year under-graduation course are eligible to apply for M.Tech course

Candidates without CAT/MAT/GATE/PGCET have to appear for ISIM Entrance Examination however Waiver of Entrance test would be considered for candidate having 2+ years of work experience
Graduates in any Discipline can apply for PG Diploma Course

How to Apply:

Application forms can be downloaded from the website: http://www.isim.ac.in

Application form duly filled along with a Demand Draft or a Pay Order for Rs. 500/- drawn in favour of “International School of Information Management” payable at Mysore, are to be submitted to International School of Information Management, University of Mysore, Manasagangotri, Mysore – 570006.

Last date for submission of application is 01st Sep 2013

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Alagappa University MBA Logistics Management Admission 2013

Alagappa University  

(A State University Reaccredited with ‘A’ Grade by NAAC)
Karaikudi-630004, Tamil Nadu
Website: www.alagappauniversity.ac.in

Admission Notice 2013-14

MBA (Logistics Management) (Full-Time Two Year Programme) Admission 2013-14

Applications are invited offered at Alagappa Institute of Management for admission into the following courses offered by the MBA (Logistics Management) under the Alagappa University for the session year 2013-14

Eligibility: A pass in any Degree (10+2+3 pattern)

Admission Procedure: Appearance in the Alagappa University MBA Entrance Exam-2013 (or) TANCET/MAT/CAT Score

(Please enclose copy of the Hall-ticket/Score Card with the Application)

Interview: Group Discussion and Interview Karaikudi

Cost of Application: Rs. 500/- (Rs. 250/- for SC/ST applicants on submission of a copy of Community Certificate)

Application Form:

Application form and Prospectus can be had from the Registrar, Alagappa University by sending a Demand Draft obtained from any National Bank drawn in favour of “The Registrar, Alagappa University” payable at Karaikudi by post or in person

Name and Address of the applicant and the program applied for should be mentioned on the reverse side of the Demand Draft

Application form can also be downloaded from the University website www.alagappauniversity.ac.in in which cases, the cost of application form (form the amount mentioned above) should be sent by way of Demand Draft while submitting the filled-in application form

The last date for issue and submission of application is on 14th August, 2013

Late applications will be not entertained

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XLRI - Certificate Programme in Agri-Business Management 2013

XLRI School of Business & Human Resource Management

Jamshedpur – 831001, Jharkhand  Phone: +91 657 665 3245
Website: 111.93.163.243/pgcabm/

XLRI - Certificate Programme in Agri-Business Management 2013

A Joint Programme by XLRI and Ikisan for Working Executives & Fresh Graduates

Duration:

 A six-month online self learning programme

The Programme

One week induction programme at XLRI Jamshedpur.

Ten (10) courses covering Management Skills & Technical Skills

Each course requires about 60 hours of efforts from the students.

An Independent project wherein a student works on an agri-business sector topic

Eligibility and Requirements

Working professionals in Agri-Business sector

Students who are pursuing final year of B.Sc/ M. Sc. (Agriculture or Allied subjects)

Selection Process

The following criteria would be used for selection:

Intermediate (10+2) Marks

Graduation Marks

A Statement of Purpose

Experience

Personal Interview, if required

Application Timelines with Important Dates
Last date for applying August 07, 2013
Programme starts on August 26, 2013 with induction programme.
Website: www.xlri.ac.in/pgcabm
Contact: abm@xlri.ac.in

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Osmania University Distance Education UG PG Admissions 2013

Osmania University

Prof G. Ram Reddy Centre for Distance Education
Recognized by the Distance Education Council, New Delhi
Osmania University
(A University with Potential for Excellence and Re-Accredited by NAAC with ‘A’ Grade)
Hyderabad-500007, Andhra Pradesh, Tel 040-27098350, 040-27091605, Fax 040-27097687
E-mail Info_cde@osmania.ac.in, director_cde@osmania.ac.in
Website: www.oucde.ac.in or www.osmania.ac.in

Admission Notice 2013

UG-PG-PG Diploma Admission Courses-2013

The candidates from all over India will be admitted into the following courses without age and area restriction and without any entrance test (Except for MBA and MCA) provided they fulfill the required conditions of eligibility

Professional Courses

MBA, MCA

Duration: 3 years

Eligibility: Any graduate with qualifying ICET-2013 conducted by the Govt of Andhra Pradesh

PG Courses

M.A.: English, Hindi, Telugu, Sanskrit, Urdu

Duration: 2 years

Eligibility: A graduate with the concerned subject at undergraduate level

M.A.: Vedic Astrology, Philosophy, Sociology, Public Personnel Management, Journalism & Public Relations

Duration: 2 years

Eligibility: Graduate of any faculty

M.A.: Economics, Political Science, History, Psychology, Public Administration

Duration: 2 years

Eligibility: A graduate with the concerned subject at undergraduate level

M.Com

Duration: 2 years

Eligibility: Pass in B.Com

M.Sc: Mathematics

Duration: 2 years

Eligibility: A graduate with the concerned subject at undergraduate level

M.Sc: Statistics

Duration: 2 years

Eligibility: Graduate with Mathematics/Statistics at undergraduate level

UG Courses

B.A.

Duration: 3 years

Eligibility: Intermediate or 10+2 level exam

B.A.: Mathematics, Statistics

Duration: 3 years

Eligibility: Intermediate Pass or 10+2 with Maths

B.Com (General)

Duration: 3 years

Eligibility: Intermediate or 10+2 level exam

B.Com, (Computers)

Duration: 3 years

Eligibility: Intermediate or 10+2 level exam

BBA

Duration: 3 years

Eligibility: Intermediate or 10+2 level exam

B.Sc (Aviation)

Duration: 3 years

Eligibility: Intermediate pass or 10+2 with Maths

PG Diploma Courses (One year)

PG Diploma (Mathematics)

Duration: 1 year

Eligibility: Graduate of any faculty (3 YDC)

PG Diploma in English Language Teaching

Duration: 1 year

Eligibility: Graduate of any faculty (3 YDC)

PG Diploma in Business Management

Duration: 1 year

Eligibility: Graduate of any faculty (3 YDC)

PG Diploma in Bioinformatics

Duration: 1 year

Eligibility: B.Sc/B.Sc (Ag)/B.Pharmacy/BVSc /MBBS/ BDS/BAMS / BHMS / B.E. with 50% of marks

PG Diploma in Telecom Software

Duration: 1 year

Eligibility: B.E./B.Tech/ M.S. (IT)/ MCA

PG Diploma in Computer Applications

Duration: 1 year

Eligibility: Graduate of any faculty (3 YDC)

Modular Certificate Courses (CD based)

Duration: 1 year

Eligibility: Intermediate passes (365 days rolling admissions

Application Form: Prospectus-cum-application form can be had from 15th July, 2013 at the office of the Director, PGRRCDE, Osmania University

Those desirous of obtaining the prospectus-cum-application form by post must send a demand draft for Rs 150/- in favour of the Director, PGRRCDE, Osmania University drawn from any nationalized Bank and payable at Hyderabad along with a self addressed envelope of 11”x5” size

The prospectus-cum-application form in person can also be obtained by submitting a demand draft for Rs 100/-, at sales counter or SBH Extension Counter at PGRRCDE, the University Press & Publications, Osmania University, Andhra Bank, Vidyanagar, Canara Bank, Mettuguda, State Bank of Hyderabad branches at Nizamabad, Nalgonda, Mahabubnagar, and also from the Coordinator, Girraj Govt College, Nizamabad and Nagarjuna Govt Degree College, Nalgonda

The prospectus-cum-application form can also be downloaded from the website www.oucde.ac.in
Downloaded form should be submitted along with a demand draft of Rs 100/-

Important Dates

MBA/MCA: 10th September, 2013; with a maximum late fee of Rs 250/-: 11th November, 2013

M.A./M.Com/M.Sc/PG Diplomas: 10th October, 2013; with a maximum late fee of Rs 250/-: 10th December, 2013

PG Diploma in Computer Applications: 10th September, 2013; with a maximum late fee of Rs 250/-: 10th October, 2013

PG Diploma in Bioinformatics: 31st July, 2013; with a late of Rs 100/-: 16th August, 2013

B.A./B.Com/BBA: 18th October, 2013; with a maximum late fee of Rs 250/-: 18th December, 2013 

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Lal Bahadur Shastri Institute of Management PGDM Executive Admission 2013

Lal Bahadur Shastri Institute of Management, Delhi

Recognized by AICTE, MHRD, Govt of India
Plot No-11/7, Sector-11, Near Metro Station, Dwarka, New Delhi-110075
Tel 011-25307700, Website www.lbsim.ac.in

Admission Notice-2013

PGDM (Executive) Programme Admission-2013

15 Month Post Graduate Diploma in Management (Executive)-2013 (3rd batch)

Lal Bahadur Shastri Institute of Management, Delhi is a centre of excellence for value based management and information technology education and has been ranked consistently amongst the top B-Schools in India

This programme comprises of four trimesters followed by industry based dissertation of 3 months

Eligibility: 3 years bachelor’s degree in any discipline with at least 50% marks with minimum five years of work experience

Company sponsored candidates will be preferred

Selection Procedure: Selection is through CAT/GMAT-2012 score or LBSIM test followed by personal interview

International Immersion: International immersion is for 7 to 10 days and compulsory for all students

Application Form: Application forms are available at the institute’s admission office against cash payment of Rs 1800/- or by post with demand draft of Rs 1875/- in favour of LBSIM payable at Delhi

Application form can also be downloaded from the website www.lbsim.ac.in and submitted with a demand draft in favour of LBSIM, payable at Delhi

Important Dates

Application forms are available from: 11th February, 2013
Last date for submission of completed application forms: 20th April, 2013

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MBA International Business (Part Time) Admission 2013-16

Indian Institute of Foreign Trade New Delhi

Admin Officer: J-1/14, EP & GP Block, Sector-V Salt Lake City, Kolkata-700091
Tel: 033-23572853, 23572854, Fax: 033-23572855, Email: admissionkol@ifft.ac.in
 (Department of Commerce, Govt. of India)
Website: www.iift.edu

Admission Notice 2013-16

Admission to MBA (International Business) (Part-Time) Degree Programme 2013-16

Indian Institute of Foreign Trade provides world class education and training in international trade and business, besides being a premier Centre of Research

The Institute, a Deemed University set up by the Department of Commerce, Government of India, invites applications for MBA (IB) Degree programme being offered at Delhi and Kolkata campuses

Applications are invited for admission into MBA (International Business) (Part-Time) 2013-16 Degree Programme through the Indian Institute of Foreign Trade, at New Delhi and Kolkata for the academic year 2013-16

Eligibility: Bachelor’s Degree from any recognized University or institution

A minimum managerial experience (including self-employed) of not less than Three Year as on 31st July, 2013 (Only the work experience after eligibility qualifications will be considered)

No Objection Certificate from employer is required

Age: No age limit

Reservation: Seats are reserved as per Government of India rules

The reservations are subject to candidates meeting the admission requirement of the Institute under different categories

Mode of Admission:

Essay Writing, GD and Interview in September, 2013

Seats are reserved for SC/ST/OBC (non-creamy layer) and Physical Handicapped candidates as per government of India norms

How to apply

Application for the programme is through prescribed application form available at IIFT

The forms will be supplied against a demand draft of Rs. 1200/- (Rs. 600/- for SC/ST/PH candidates) favouring Indian Institute of Foreign Trade payable at New Delhi or; on cash payment of Rs. 1200/- (Rs.600/- for SC/ST/PH candidates)

SC/ST/PH category candidates are required to produce photocopy of the Certificate for purchasing the application form

Complete details of the Programme are also available at the website www.iift.edu

Application form can also be downloaded from IIFT website and should be accompanied by a Demand Draft/Pay Order of the requisite amount at the time of submission

Filled-in applicants with enclosures should reach IIFT at J-1/14, EG&GP Block, Sector-V, Salt Lake Kolkata-700091 on before 26th August, 2013

Most of the communications to the applicants will be sent through mail
Therefore, applicants must mention their E-Mail ID Clearly in the Application Form

II FT will not be responsible for postal delays or non-receipt of applications due to postal loss

Application fee will not be refunded

All disputes will be subject to the jurisdiction of Delhi Courts only

In complete applicants in any manner and those received after the prescribed date will be rejected

Written Test Centres:

Ahmedabad, Allahabad, Bangalore, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Dehradun, Delhi, Guwahati, Hyderabad, Indore, Jaipur, Jamshedpur, Kochi, Kolkata, Lucknow, Mumbai, Nagpur and Visakhapatnam etc

Important Dates:

Last date of receipt of application: 26th August, 2013

Essay Writing, GD (Group of Discussion) and Interview: 03rd week of September, 2013

Commencement of Course: 03rd week of October, 2013

Chhotu Ram University Murthal Physical counselling 2013-14

Admission Notice 2013-14

Applications are invited for admission to various courses and other certificate programmes for the session 2013-14
Regarding Physical Counseling at Deenbandhu Chhotu Ram University of Science and Technology, Murthal for vacant/left over seats (if any) after the Centralized Manual Counseling conducted by HSTES at Govt. Polytechnic, Ambala
Applications on prescribed performa (available on university website), from eligible candidates are invited for filling up left over vacant seats (if any) for admission to B.Tech. 1-year/B.Arch/B.Tech 2^nd year (LEET) and MBA (2 year) courses till 12^th August, 2013 upto 05.00 p.m
The following is the schedule for physical counseling at the University

 

Courses (Basis of Marit)

B.Tech. (JEE Main Rank)
JEE Main Rank: 1 to 2.0 Lakhs, 2,00,001 and above
Date and Time of Physical Reporting at DCRUST, Murthal: 13^th August, 2013 to 14^th August, 2013, 10.00 a.m.
B.Tech. LEET (OLET Rank)
OLET Rank: 1 to 4000, 4001 and above
Date and Time of Physical Reporting at DCRUST, Murthal: 13^th August, 2013 to 14^th August, 2013, 10.00 a.m.
B.Arch.: (50/50 Merit of NATA and Qualifying Examination)
Date and Time of Physical Reporting at DCRUST, Murthal: 13^th August, 2013 to 14^th August, 2013, 10.00 a.m.
MBA: 2 Year Programme: Merit of CMAT/MAT/Academic Merit of qualifying exam (i.e. Graduation) in order of the preference
Date and Time of Physical Reporting at DCRUST, Murthal: 13^th August, 2013 to 14^th August, 2013, 10.00 a.m.
Seats:
The allotment against vacant seats (if any) will be strictly as per the merit in the respective course as shown above

Application Procedure:

The candidates are required to report in the Seminar Hall, 02^nd Floor, Vikram Sarabhai Block in the University with full semester fee (details available on the University website) in the form of Demand draft only in favour of REGISTRAR, DCRUST, Murthal payable at SBI, Murthal (Bank Code-14374)
The candidate are advised to check the University website for available seats matrix status from midnight of 12^th August, 2013
The vacant seats (if any) shall be filled up on 13^th August, 2013 to 14^th August, 2013 at 10.00 a.m. onwards
Candidates must carry their all original and attested certificate documents (2 copies) for physical counseling as mentioned in HSTES Admission Brochure 2013
Admission to B.Tech (Biotechnology) shall be made on the basis as per chapter 3 of HSTES admission brochure 2013
If any candidate reports late, he/she will be considered only for the seats available at that time
Prescribed application form is available only on the university website www.dcrustm.org
The application form duly filled in should be accompanied with a Demand Draft of Rs. 500/- (Rs. 125/- for SC candidates of Haryana) drawn in favour of REGISTRAR, DCRUST, Murthal payable at SBI, Murthal
The application form may be submitted at University either in person or by post in the name of Registrar upto 12^th August, 2013 till 05.00 p.m.
The University shall not be responsible for any postal delay
The candidate will not be allowed to participate in physical counseling without submission of application in prescribed performa before 12^th August, 2013
For details visit www.dcrustm.org/www.dcrustm.ac.in

Deenbandhu Chhotu Ram University of Science and Technology, Murthal
Estd by State Legislative Act 29 of 2006 and Approved 2 (F) &12 (B) of UGC Act, 1956
Website www.dcrustm.org

Career Opportunities in Marketing Management

Marketing is possibly the most widely opted for as a career option out of all the management functions. It has the glamour quotient attached to it, besides possibilities of unlimited interaction with the customers, travel and parties at the promotional schemes.
Career Opportunities in Marketing Management, besides possibilities of unlimited interaction with the customers, travel and parties at the promotional schemes.
 Marketing can be defined as the organizational function and processes required to identify which products and services are required by the customer and to deliver them to the market place.
It can be also defined as delivering a value proposition to the customer.
Market is a real or virtual space where the sellers and buyers meet to transact business, which in effect means exchange of products or services for a consideration, usually monetary.
Marketing classically deals with the four Ps; Product, Price, Place and Promotion.
Products can be a physical product like fast moving consumer goods or consumer durables, a virtual product like songs on the internet or any financial service like mutual fund or an insurance policy.
Price for the product can be determined through various mechanisms, like total cost plus profit, marginal cost plus margin etc. and is a function of the company policy and the market dynamics.
Students with different educational backgrounds can take up marketing management as their area of specialization, with an aim to make this function as their career choice.
While every organization has to market its goods and services, there is lot of hard work involved, with a continuous focus on achieving targets.
In today’s globalized world the customer is spoiled for choices and every company has to be very alert to get their own share of any particular segment.
The results and achievements are measurable and distinct in comparison to some other management functions and this can be a powerful motivator.
The incentives are directly linked to the targeted performance and the high achievers are swiftly recognized.
Marketers have to strategize to create differentiators and place their offerings to the right demographic profile and at the right price points.
This calls for clear understanding of the company’s own products and policies as well as those of the competitors.
The pressure to achieve results can be intense and the working hours very long. One has to engage with the customers with patience and alertness as the consumer today is very sensitive and discerning.
Marketers are the company’s face and link with the customers and have to always present the best but realistic profile.
Most of the marketing jobs require considerable amount of travel and it is therefore not an ideal function for those preferring the desk bound assignments. Boys and girls with extrovert personalities would find the marketing field to be more suited since one has to regularly meet and engage with customers.
There are increasingly higher opportunities in on-line marketing field as this is becoming increasingly popular due to penetration of the internet and the influence of social networking. The digital medium is going to grow exponentially, especially with the roll out of the 4 G telephony.
More innovative ways are continuously being sought by the organizations to achieve an edge over others and this will keep you alert and on your toes.  This is all very interesting and rewarding for the go-getters.
While the basics may remain the same, there are significant differences in the strategy and style for marketing consumer goods, durables, capital goods and services. The approach also varies for the domestic and the export markets as the consumer profile and the local parameters are vary important.
International marketing provides opportunities for travel to different countries and learning but would need flexibility to learn and be comfortable in different cultures.
You should take stock of your own personality and then decide whether this exciting discipline of management is for you or not.
Arun Vedhera

To check out MBA Admission Notification 2013 to various Business Schools click here